Telecom Case Study

What Our Client Says

Coming soon

The Company

Our Client, Viatel, provides business communications services that help companies of all sizes across Europe to reduce costs, increase profits and serve their customers better. Their comprehensive portfolio of IP Voice and Data solutions includes: Voice over IP, Business Broadband & Direct Internet Access, MPLS VPNs and Ethernet, Co-Location and Internet Security.

The Brief

We were engaged by the CEO and VP Marketing of this innovative alternate Service Provider, with a brief to accelerate implementation of a new Ethernet / MPLS service. This project which had been in progress with another consultancy and was not progressing in accordance with business requirements.

What we Did

Drove the deployment of a new UK-wide service taking just four months from concept to an in-service network.

  • Provided analysis of competing services
  • Authored the Service Description for the new Ethernet service
  • Facilitated the RFP to purchase equipment
  • Created a Total Cost of Ownership model to aid selection of network equipment
  • Negotiated supplier discounts on behalf of the Client
  • Project Management of the deployment, coordinating internal and external parties
  • Created pricing, sales tools and collateral
  • Conducted sales training for direct sales
  • Sourced qualified sales leads
  • Created and implemented initial marketing

This very successful project was followed by two further engagements.

Please get in touch for a no-obligation discussion of your situation and requirements.

Performance Improvement

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Service Development

Creating and launching successful new services typically requires a combination of many skills spanning Financial, Technical, Commercial, Project Management and more. Not so easy? Let us help.

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Marketing

For what is often such a critical business discipline, the meaning and appreciation of 'Marketing' varies wildly. Whatever beliefs you have about this artful science, we can help you deliver more revenue and profit.

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